Ethical Design
Soil Association
Direct-marketing achieved excellent results
Brief: Design a report and direct-marketing materials for the Soil Association’s antibiotics in farming campaign.
Design: I designed the 84-page report and direct-marketing campaign, which communicated the complex issue in a clear, direct way.
Results: The report raised awareness in the Government and media, while the direct-marketing achieved a 4,800% return on the investment in design.
