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7. Soil Association

Direct-marketing achieves excellent return on investment

Brief

Design a report and direct-marketing materials for the Soil Association's antibiotics in farming campaign.

Design

We designed the 84-page report and direct-marketing campaign, which communicated the complex issue in a clear, direct way.

Results

The report raised awareness in the Government and media, while the direct-marketing achieved a 4,800% return on the investment in design.